What UK shoppers are looking at right now

Editorial research review

A moisturising salmon-derived PDRN serum with niacinamide, peptides and collagen-related ingredients. Its main immediate role is hydration and glow; the evidence for topical PDRN remains formulation-specific and less established than sunscreen or retinoids.

Editorial research review

A 30 mL serum with Sodium DNA, niacinamide and panthenol. The manufacturer’s ingredient list helps compare the formula with other serums, but gives no head-to-head performance result.

Editorial research review

A lightweight salmon-derived PDRN moisturiser with squalane, collagen, niacinamide and multiple forms of hyaluronic acid. It is designed to sit smoothly under makeup while leaving a natural glow.

Editorial research review

A customisable dual-texture moisturiser combining a clear gel with PDRN capsules. It creates a pronounced dewy finish and can be mixed lighter or richer according to skin comfort.

Editorial research review

A 34 g hydrogel sheet with glycerin, niacinamide and gel-forming ingredients. Biodance lists Sodium DNA along with caviar and salmon egg ingredients. The list establishes their presence and leaves their contribution to the mask’s effects uncertain.

Editorial research review

A lightweight gel cream combining niacinamide, panthenol, centella-derived ingredients, ceramide NP and sodium DNA. It offers comfortable daily moisture but is not a medical treatment for acne, eczema or post-acne scarring.

Editorial research review

Haruharu wonder lists this 100 mL face and body sunscreen as SPF50+ PA++++. This reference covers its global ingredient declaration.

Editorial research review

This 150 mL entry covers the original Black Rice Hyaluronic Toner. The global declaration lists alcohol, lavender oil, limonene and linalool.

Editorial research review

Haruharu wonder lists this 20 g sunscreen stick as SPF50+ PA++++. This reference covers the manufacturer's global declaration.

Editorial research review

Beauty of Joseon’s 100 mL Apricot Blossom Peeling Gel is a rinse-off exfoliant.

Editorial research review

The 50 mL Unscented Black Rice cream has its own manufacturer declaration, including safflower seed oil, rice extract and several forms of hyaluronic acid.

Editorial research review

This is the 150 mL toner labelled Free of Alcohol & Fragrance. Its regional declaration includes betaine, glycerin, rice extract and hyaluronic acid.