Editorial research reviewA lightweight humectant serum combining several forms of hyaluronic acid with panthenol, allantoin and barrier-supporting ingredients. It works best when sealed with moisturiser rather than used as the only hydration step.
Typically used at routine step 5.
The serum is where most of a routine's actual treatment happens. It carries the actives — niacinamide, hyaluronic acid, peptides, PDRN-labelled ingredients, vitamin C and so on — in a light base designed to spread thinly and absorb quickly. Because it is the step most likely to cause irritation, it is also the step to change least often. Layer thinnest to thickest, and give any new serum a fortnight before deciding whether it earns its place.
Editorial research reviewA lightweight humectant serum combining several forms of hyaluronic acid with panthenol, allantoin and barrier-supporting ingredients. It works best when sealed with moisturiser rather than used as the only hydration step.
Editorial research reviewBeauty of Joseon
A cushiony propolis and niacinamide serum that also contains betaine salicylate. It is a useful glow and oil-balance option for tolerant combination or oily skin, but it is not a substitute for acne treatment.
Editorial research reviewA lightweight salmon-derived PDRN capsule serum with several forms of hyaluronic acid, niacinamide, collagen and glutathione. It is primarily a hydrating and glow-focused serum, not a proven substitute for prescription treatment or procedures.
Editorial research reviewA moisturising salmon-derived PDRN serum with niacinamide, peptides and collagen-related ingredients. Its main immediate role is hydration and glow; the evidence for topical PDRN remains formulation-specific and less established than sunscreen or retinoids.
We currently track 4 published products here. Every entry is compiled from manufacturer ingredient disclosures, published cosmetic science literature and UK retailer listings. We do not run clinical trials, and we do not publish a product until its formulation details have been checked against a source we can cite.
Results from cosmetic products are formulation-dependent and vary between people. Read our review methodology, browse the ingredient explainers or compare options in the comparison tool.
For a full step-by-step order for your skin type, see the routine guides. To narrow by skin type and concern, use the product finder, or browse every step on the product types index. Scoring is explained in our review methodology.
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