Dr.Jart+ Appoints KATSEYE Singer Yoonchae as First Ambassador for North America

Dr.Jart+ has officially named Yoonchae Jeung, a member of the global pop group KATSEYE, as its first North American brand ambassador. The Seoul-founded company stated that the partnership highlights the connection between its Korean skincare heritage and contemporary pop culture, positioning the artist as the face of its latest complexion campaign. As part of her role, the performer frontlines a digital-first initiative promoting the updated Premium BB SPF 30 cream. According to the brand, the multitasking hybrid formula has been reformulated to incorporate two per cent niacinamide alongside glycerin. The brand states the product offers a natural glass skin finish, hydration, skin barrier support, and sun protection across eight adaptable shades. Ye Jin Kim, Vice President and Global Brand Lead at Dr.Jart+, noted that collaborating with Korean artists allows the business to share its cultural roots globally. Yoonchae shared that maintaining a simple routine helps her feel comfortable in her own skin while managing a demanding work schedule.

The announcement specifically targets the North American region, quoting retail availability at $49 USD for 40ml. The company has not provided details regarding a UK release date or sterling pricing for the reformulated BB cream.