Boots Introduces Dedicated Korean Wellness Ranges Across UK Stores and Online

High street retailer Boots has announced the expansion of its Korean offerings with the introduction of a dedicated K-Wellness category across its UK stores and website. The retailer confirmed that search activity for wellness terms on its website has risen markedly over the past year, alongside strong growth in its existing Korean beauty sector. The rollout features four exclusive Korean inner-beauty and wellness brands: BB LAB, RIN, PrePear and Seoul Tonic. Alongside these external labels, the retailer is introducing three Seoul-developed lines named Seoul Bloom, Yongsan Wellbeing and new additions to its HABI range. The products focus on inner-beauty formats such as collagen jelly sticks, popping sherbet sticks, glutathione dissolving strips and botanical drinks. According to the company, select ranges will be stocked online and across more than 50 locations, while BB LAB will be available online and in 200 stores from November. The retailer added that its dedicated accelerator programme, Boots Ignite, helped facilitate the quick UK debut of several participating brands.

UK consumers will be able to purchase the new Korean wellness products online via boots.com, as well as in designated Boots stores across the country, with select brands available in up to 200 physical locations.